Ricardo Wolf Jordão
Two Backgrounds Photography
Merging two backgrounds to create an identity. This is the concept used by the photographer Ricardo Wolf, who, from his own angle manages to merge the sky with the land in his images, consequently creating intensity in unique sceneries. Ricardo has been working in the Photography market since 2008; he has worked for top enterprises producing image databases and architectural photography, as well as essays and events.
Ricardo uses his wide angle lens to capture images from the bottom up, which makes them grandiose and complete, resulting in a space-like panorama. This technique is his trade-mark; the images put together two different backgrounds: “By photographing this way we link the earth to the sky as if they were opposites that work together and complete each other, the beginning and the end”. Ricardo explains.
The photographer also highlights the importance of telling a story through his images. From the viewpoint of his own technique, which he developed throughout his career, Ricardo Wolf manages to spot in the everyday life those elements and expressions his client is expecting and hoping for and he is able to transfer it to the end consumer.
With the style of some of his photographs being out of the ordinary, Ricardo was awarded a prize by the Fotografe Melhor magazine, an important publication in its field. The image of a cowboy playing the guitar in Times Square caught attention because of his outfit: it was midnight and the temperature was below zero, the cowboy was wearing only a pair of boots, a hat and a pair of white briefs. The composition which illustrated one of the magazines’ pages conveying nightlife in New York City.
The photographer’s work is acclaimed by top companies which compose his portfolio such as: Petrobras, Vale, L’Oreal, Ernst & Young, Fetranspor, Johnson & Jonhson, Ford Foundation, New Holland and Sotreq. Ricardo has also become an expert in capturing shots from major events and covered the 2014 FIFA World Cup, the 2013 Fifa Confederations Cup, 2013 Fifa Cup Tour, the 2012 Parintins Festival, 2011 Rock in Rio, all of which were for Coca-Cola.
Ricardo is also a specialist in indoor and facade photography for architectural projects. For him, it is a work of passion as lighting is the major challenge and the environment details must be thoroughly explored so as to obtain the most impacting visual results. “Architecture is very interesting as it demands that you wait for the specific moment to shoot the ideal photograph. This could sometimes take several days” Ricardo told us.
www.ricardowolf.com.br
